All posts by symbyoz

Creating fun and meaningful social content

5 Crazy Ways Social Media Is Changing Your Brain Right Now – YouTube

Your brain may never be the same! Watch our Q&A: Send us stuff! ASAPSCIENCE INC. P.O. BOX 93, Toronto P, TORONTO, ON, M5S2S6 Subs…


Crazy really? well, maybe not so much … our brain is adaptable and is bound to change according to what stimulates it most. It’s nevertheless a very instructive video with great aha moments. Oh and it’s plenty entertaining too …

See on Scoop.itSocial Capital

Facebook doing away with annoying requests to send friends gift cards – CNNMoney

CNNMoney Facebook doing away with annoying requests to send friends gift cards CNNMoney You will no longer be prompted with a wrapped-present icon to send your friends a Starbucks (SBUX) or Target (PBCFX) gift card on their birthdays — Facebook’s…


Seems like this is the 2394th time Facebook is hitting a wall with eCommerce and gifts.


Investors were quite happy about their strategy after they acquired Karma, a startup dedicated to sending physical gifts to friends without requiring to enter their address.


The word is that this move was necessary as the Gift product was not living up to Facebook’s expectation, and they decided to focus on creating another very different eCommerce experience for their users, working on a "Buy with Facebook" button.


See on Scoop.itBirthday Wishes

A birthday present gone awry is a gift card lesson – Kansas City Star

See on Scoop.itHappy Birthday Wishes

A birthday present gone awry is a gift card lesson
Kansas City Star
The easiest thing would have been to order the gift card on Amazon’s website.

Joel Cheuoua‘s insight:

Sometimes it seems like technology is moving too fast, and it doesn’t feel good. We have a natural tendency to do things in a traditional way, because it’s the way we know, and it’s easy to forget or ignore reasons why things with funny, geekish names like "cloud" or "apps" exist in the first place.


And then there’s stories like this that remind us, or makes us realize…


Birthday gifts and birthday wishes sent online are taking over as a popular alternative to traditional gift and greeting cards for very good reasons: They usually save you money, and you don’t need to worry about delays or problems with postal mail. 

Plus with services like Facebook, it’s really a lot easier to send your birthday wishes from the comfort of our homes to all our friends.


A wise man said that experience is the most brutal of all teachers. But you learn … my god do you learn.

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Birthday Card Effort Continues for Ailing PES Student

See on Scoop.itHappy Birthday Wishes

Birthday Card Effort Continues for Ailing PES Student cctimesdemocrat The effort to have 1,000 birthday cards sent to an ailing Piggott Elementary School student has been a success, but organizers are still encouraging those wanting to send a card…


Dayton Gilkison (front) and his family with some of the 1,000-plus birthday cards he has received. Also pictured are his dad, Joey Gilkison, his mom, Heather, younger brother Trace and sister McKenzie. (courtesy photo)

Joel Cheuoua‘s insight:

More stories like these are needed as there’s clear evidence that mental state is critical for those who are battling horrible disease such as Dayton and 7-year-old Tyler Seddon who also had an unforgettable birthday surprise thanks to the good people from New England police department.

ABC Entertainment News | ABC Business News

It’s heartwarming, and telling as to what simple birthday wishes can do to make people happy. It makes sense: A birthday is the most special day in one’s life. Enjoy them to the fullest!

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No more birthday presents? Some children are giving up gifts for charity – The Plain Dealer

See on Scoop.itHappy Birthday Wishes

No more birthday presents? Some children are giving up gifts for charity
The Plain Dealer
Who needs gifts?

Joel Cheuoua‘s insight:

Way to go Claire!


Another great story and touching example of human generosity.

We’d love to see more of these!


Of course, now the Cleveland Animal Protective League has its own support page on Symbyoz @ .


Simply following the page will donate your birthday to the cause. It will be promoted to friends to celebrate your big day.


Little things matter :)

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Avoid gift-giving panic with these creative ideas for any anniversary – The Signal

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Avoid gift-giving panic with these creative ideas for any anniversary
The Signal
Long-term cures for spectacular present ideas hover in that horrible category of paying attention and writing things down.


Joel Cheuoua‘s insight:

This is a really cool and witty summary of the base strategies to using technology for avoiding falling into the pitfall of common bad gift.

We use a savvy blend of these tips in our Gift Genie app to provide suggestions powered both by the crowd and by algorithms.

The closing thoughts are also inspiring, especially at the very end :-)

“Alternatively, experiences are often better than things. At least they don’t gather dust.

Romantic dinners, skydiving adventures and long bike rides are all great experiences. Or sex. Sex is good too.  Just make sure the package stays wrapped.”


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6 reasons Facebook is the best thing that ever happened to friendship – ChicagoNow (blog)

See on Scoop.itCreative Social Content

6 reasons Facebook is the best thing that ever happened to friendship

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Joel Cheuoua‘s insight:


This blog entry is right on point.

With the caveat that engaging with friends on Facebook is largely depending on Facebook’s news feed algorithm that sometimes doesn’t show everything. Important updates and even birthdays are sometimes missed.

To Facebook’s credit, they are trying their best to filter out noise and spam from signal. It’s not an easy feat, and they still have a lot of room for improvements.

Nevertheless, the value of Facebook, as described here, still holds.


‘Happy Birthday slutbag’: Are ‘funny’ rude greeting cards going too far? –
‘Happy Birthday slutbag’: Are ‘funny’ rude greeting cards going too far?
It’s your birthday, and a friend hands you a card.


Joel Cheuoua‘s insight:

Yep, this is something we’ve seen times and times again. It seems like many publishers believes that the more a card is offensive, the “funnier” it is. And the “funnier” it is, the better it will be selected or sold.

On the long term, this unfortunately only reinforce the feeling many already have about birthdays being something not worth celebrating or being happy about.

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See on - Happy Birthday Wishes

Men vs. Women: The Social Media Battleground

Today I found another very interesting take on this recurring and prolific topic.

The infographic that follows, summarizes the current state of social media usage based on gender.

image source:

It seems like things haven’t really changed since I posted a related piece earlier last year titled So, what’s up with men? and another one on How Americans are keeping in touch.

We also have a similar gender schism with our birthday card app: 80% of our users are female.  And the vast majority of the men using it are age 18-34.  It does actually matches nicely the figures from the greetings cards industry that shows women are the main actors and target demographic when it comes to trying to make others feel good.

Now, I’m male. And while I’m OK to admit that sometimes I very poorly express my sensitivity or fail to act on that very basic  human trait that is empathy, I always have in me – at the very least – the interest and drive to improve.

Therefore I can’t help but keep wondering what’s really up with us…

Creative & Tasty Birthday Cards

So, I stumbled upon to this very tasty and touching story the other day.

It’s the story of an Irish dad that simply got one of the best – and tastiest – birthday card ever.

Tasty creative birthday card

This was such an original idea for a birthday card that I got curious, and I did a quick research on Pinterest (there’s always something amazing and original on Pinterest!) to find some similar cards:

Source: Jak Salazar on Pinterest
Source: Jak Salazar on Pinterest

And I ended up finding even more inspiring and creative birthday cards. some people are truly talented and amazing!

Source: Stephanie Beltz on Pinterest
Source: Stephanie Beltz on Pinterest

In all cases, that’s an epic win in our books! Sometimes all it takes is just thinking with your heart and outside of the box. It goes a long way to making friends and family feel special for their special day.

These are some the very few occasions where I’m all for physical cards over digital birthday cards that are not only cheaper (how can you beat free) but also eco friendly, and a lot less problematic to send/mail.

Oh, and while you’re at it, check out some of these creative birthday cakes on Pinterest. It’s well worth it, and maybe some of you will find just the right the inspiration for their next party, or the right inspiration to do something even more brilliant or even more crazy! Just send me the pics!

Creative Birthday Cake