The original, full quotation reads:
Battle not with monsters, lest ye become a monster, and if you gaze into the abyss, the abyss gazes also into you
Alright Nietzsche fans, can you please lower your guns now?
It’s a powerful quote, and since Devin Coldewey choose not to use that as a title for his latest post, I’ll use it. It’s a great tagline for the ongoing war between Facebook and Google but it also to describe what’s going on for the hundreds of thousands of actors in the social networking battlefield.
As I wrote in a previous post a lot of people are expecting Google+ to turn into Facebook overnight, which is the main reason why they view the young social network as a failure. Devin certainly thinks so. I obviously disagree.
However, Devin is making other great points as to why it doesn’t feel terribly good to be in the Google+ camp right now. Jealousy, Impatience and Hubris are certainly a good part of the reasons why Google is struggling to articulate a clearer message to wow more Facebook users.
Most businesses signed up for a “hunger game” of its ilk. The public is watching. If they didn’t really want to wage a war and take the hits, they’d better get out of the kitchen. Otherwise, they just have to thrive to grow and survive.
The best illustration of it is this great game – ironically built as an experiment with the sponsorship of … who else ? Google.
Caution: this is extremely addictive. I will deny any responsibility in any dramatic drop in productivity at the workplace in the coming weeks.
What else did we expect? Isn’t that the nature of business? especially in tech? aren’t Jealousy, Impatience and Hubris the necessary ingredients to wage such a war with enough panache to win it? or at least to make it glamorous enough to give the rest of us a good reason to “pop the corn” and gaze at the show?
Competition is good for society in general. We should embrace and encourage more alternatives to Facebook. We should keep paying attention and participating – as judges or actors – to wars such as the one between the two household names.
Of course, It feels tiring to have to deal with so many new services that seemingly does the same thing. People are overwhelmed and tired. I get that.
But it worth keeping in mind that ultimately, this all works toward a better experience and a better value for us.
Really, what else do you want for free?
Oh … right, never mind …